While advertising is certainly important, those who study to get a masters in mass communication don’t always enter this field. International public relations schemes and intercultural communication programs are often equally as important as advertising. Since intercultural communication can encourage the growth of international business, some companies actually look at this as more important than global brand management.
Traditionally, this sort of mass communications was done through international newspapers among other methods. People would get together a message that they wanted to convey and then sent it out as a special type of press release or print ad. It would then get published in foreign newspapers directly aimed at an international clientele.
The readership of many of these publications is waning, which mirrors the newspaper industry in general. Mass communications students are starting to look at web portals as a way of making up for the loss in readership when it comes to intercultural communications. They’re also increasingly looking to online programs like those offered at masscommunication.jou.ufl.edu to help them train for careers in the field.
Online education is often helpful when it comes to working with Web portals. People who used to communicate through their newspapers often still appreciate the brand image that the paper’s name provides. As a result they’ve often transitioned to Internet sites provided by the same services. In many cases, content provided by these sites is free to end-users.
As a result, mass communications projects are looking at them as a way to reach a new audience. International publications were always a niche in the industry, and that niche has largely migrated online. Classes taught at online universities are showing that international newspapers and broadcasters are now more accessible to even those who previously weren’t aware of their existence as a result of the Internet.
International broadcasters are an interesting type of organization because they now have more ways to get television content to viewers. World band radio is also still quite important. In both cases, users are turning to the Internet as well to receive the same type of mass communication that they would have received through traditional outlets.
In any of these situations, employers are turning to those who have online training. They figure that by working with technology, students have already become capable of working with modern informational networks. Those who have these skills might end up gaining an edge up on the competition when it comes to hiring policies.